Carol Vernauis

Carol Vernallis is a theorist who is know for her theory based on music video, more specifically music video editing. Her theory is based around 4 key concepts that all relate to how a music video is manufactured. These concepts include: Narrative, Editing, Camera movement and Framing and Diegesis.

Narrative
Carol Vernallis often described that the video is a visual response to the narrative, therefore what usually was shown on the screen reflects the songs lyrics that is being sang by the artist. However she also goes on to state that the narrative may not always be completed and can be partial with the video resulting in appearing disjointed or disconnected and potentially appear in fragments. Music videos often have something driving them forward but that but that may not necessarily be the the narrative and instead could be the music itself or other elements in the video. However if a music video is left unfinished that can lead to many questions about the narrative that won't neccasarily be answered throughout the video. Carol also stated that although videos may have themes or narratives, it will most likely be displayed in a montage style rather than in one clear focus.

Editing
Carol delved into the fact that a clear convention of music editing is that it may disrupt or break conventions of continuous editing and lead the video to become visible, making the audience aware they are watching a music video and not experiencing a story. This can lead the music video to have a distinctive style of editing running throughout that is shows a directors/videos specific style.Examples of these are:

-Cutting with the lyrics
-Jump Cuts
-Breaks of the 30' Degree Rule
-Graphic Matches
-Extreme changes in pace
-Juxtaposed Frames

Camera Movements and Framing
Carol Vernallis states that establishing shots are often key features of a music video and are used rather frequently throughout along with close up shots. Once again the style of framing of the music video is quite distinctive and the cameras move in time with the lyrics. Another common shot used are also master shots and are used rather frequently.

Diegesis
In terms of media the diegesis is the world of the music video which Carol Verallis explains will be revealed rather slowly. She stated that actions in the music video will not always be completed and can occasionally be disrupted in some way or another. She stated there will be many repetetive things throughout music videos and often some frames will appear more important than other in the video due to the ways they have be framed/shot.