Andrew Goodwin

Lyrics and visuals
The first feature of a music video, Goodwin claimed was that there is a relationship between lyrics and the visuals on screen.

This can either be:
-illustrating
-amplifying
-contradicting

Genre Exists
The next key feature of a music video which Goodwin discovered was that music videos demonstrating genre characteristics. Not just the genre of the music but the genre of music video itself.

Genres include:
-stadium performance
-studio performance
-location
-narrative
-conceptual/experimental

Artist close-up
Goodwin expressed that a key feature of music videos is several close ups of the artist. This is due to the record companies requirement that the artist is strongly featured within the music video. Some artists will often develop motifs that reoccur across multiple videos.

This includes:
-artistic branding
-celebrity culture
-artistic portrayal
-implications on looking good

Star Iconography
This is a feature that will link to artist close up,which artist will develop in their music videos.

This could be through either:
-branding
-style
-brand values/unique selling points

Looking and Voyeurism
Goodwin also indentified that withing music videos that there is the concept of voyeurism; meaning the audience see something that they would or should not usually see.

This can be seen in forms of:
-nudity/near nudity/revealing clothes
-exhibitionism
-intimate location e.g. the bedroom
-frame within a frame